Xiaomi Pledges ‘Struggle of Life and Dying’ In opposition to Apple to Change into World’s Largest Smartphone Model

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Xiaomi intends to step up its problem to Apple, the corporate’s founder introduced this week (by way of South China Morning Put up).


Xiaomi founder and chief govt Lei Jun mentioned on Chinese language social media platform Weibo that the corporate will particularly deal with the high-end section of the worldwide smartphone market in an effort to straight rival Apple, trying to fill the void left by Huawei. Huawei was beforehand China’s largest smartphone vendor earlier than being compelled to drag out of the U.S. market. Lei defined that Xiaomi seeks to grow to be the world’s largest smartphone vendor inside three years.

“[We aim to] absolutely benchmark in opposition to Apple in [terms of]product and expertise, and grow to be China’s greatest high-end model within the subsequent three years,” Lei added. He went on to explain competitors with Apple within the high-end smartphone section as “a conflict of life and loss of life” that Xiaomi should overcome.

Within the fourth quarter of 2021, Apple overtook Vivo to grow to be the highest smartphone model in China for the primary time in six years. Concurrently, Apple turned the main smartphone vendor on this planet, with one in each 5 smartphones bought being an iPhone.

Like many corporations, Xiaomi has struggled with provide chain points over the previous two years, which has hindered the corporate’s enlargement. However, within the second quarter of 2021, Apple’s ‌iPhone‌ gross sales have been briefly surpassed by Xiaomi for the primary time.

Xiaomi reportedly intends to draw extra prospects by distinguishing itself from different main Chinese language Android smartphone manufacturers which might be additionally concentrating on Apple’s profitable high-end section by specializing in person expertise. This can contain opening 20,000 new retail shops in China over the following three years, including to the ten,000 shops that it at present operates within the nation. The corporate can also be investing virtually $16 billion in analysis and improvement over the following 5 years.

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