WTM London unveils new model id for its journey & hospitality tech occasion


WTM London has redesigned and renamed its co-located journey & hospitality expertise present.

Beforehand known as Journey Ahead, it’ll turn into WTM Journey Tech and supply extra options for exhibitors and guests at WTM London 2022 (7-9 November 2022).

Present organisers are planning two theatres within the WTM Journey Tech zone – one to showcase new merchandise and the opposite to host seminars, debates and displays.

The product showcase theatre will supply exhibitors extra choices to current their new companies and improvements to guests.

WTM Journey Tech will even have an up to date model positioning to mirror the best way it has developed from Journey Ahead, in addition to a devoted part inside the WTM London web site.

The modifications have been made on account of findings from in-depth analysis carried out amongst patrons, exhibitors and guests.

The survey was carried out shortly after the respondents had attended WTM London 2021 and Journey Ahead, which happened in a hybrid format for the primary time, that includes a reside present on 1-3 November 2021 and a web based occasion on 8-9 November 2021.

The ballot discovered a powerful choice for Journey Ahead to be carefully built-in with WTM London.

Vasyl Zhygalo, WTM Portfolio Director, mentioned: “We acquired very optimistic suggestions from delegates who attended each occasions final yr and there was nice help for our new hybrid format.

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“Our post-show analysis additionally indicated to us that our journey tech providing will profit from shut integration with the principle WTM London occasion, together with extra content material to point out how journey & hospitality expertise is a core factor of the broader journey business.

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“The world of journey is consistently evolving, and WTM evolves too – which means the improved WTM Journey Tech will supply a singular alternative for professionals within the fast-moving expertise market to return collectively, face-to-face, to showcase their improvements and companies to a worldwide viewers.

“Exhibitors from greater than 100 nations attended WTM London in particular person final yr, and this yr’s occasion might be even larger and higher because the sector’s restoration gathers tempo – which means WTM Journey Tech will current unrivalled alternatives for exhibitors, sponsors, patrons and guests to satisfy, do enterprise and community.

“Over the previous few years, our journey tech companions have been acknowledged manufacturers resembling Amadeus, Sabre, Mastercard and Oracle. Expertise might be basic to the short-term restoration and long-term way forward for the journey business, and the WTM Journey Tech is 100% dedicated to serving to all stakeholders join the dots.”

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