Virginia Carnesale Launches Stage, a Market for Girls With Breast Most cancers


For Virginia Carnesale, a senior-level advertising, merchandising and e-commerce government who was recognized with breast most cancers in 2018, purchasing for most of the gadgets she wanted was troublesome.

“A breast most cancers affected person’s wants throughout attire, equipment, magnificence and residential items will proceed to evolve lengthy after the surgical procedures, chemo and radiation are full. I shopped from many various websites and shops to seek out the gadgets I wanted throughout my journey, and even immediately, as a survivor, it’s been plenty of work” Carnesale informed WWD.

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“I didn’t want a pink ribbon,” stated Carnesale. “I wanted to know how you can make a wig look pure sufficient to put on with confidence; how you can modify my weight loss plan for the most effective odds of beating most cancers; which unhazardous family merchandise would make my house safer. Most significantly, I wanted help, data and recommendation in order that I may tackle this journey with braveness, grace and elegance.”

On Feb. 1, Carnesale launched Stage, a web based market created to assist ladies with breast most cancers really feel fashionable and cozy. It has an array of style and wonder merchandise and survivor-tested merchandise, in addition to professional recommendation and tales from ladies who’ve been by the breast most cancers journey. Carnesale calls Stage a “group” for breast most cancers sufferers and survivors, their households, and people in help roles.

“I created Stage to take away a number of the stress and guesswork out of this course of for different ladies and their family members,” stated Carnesale. Her firm, she stated, is “aptly named for the journey from analysis, to remedy, to a post-treatment way of life…Stage’s aim is to make sure the dialog round breast most cancers doesn’t simply occur in October,” which is Breast Most cancers Consciousness Month.

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After her analysis in late 2018, Carnesale realized in early 2019 that the most cancers had progressed to stage 2 metastatic and she or he spent the subsequent two years navigating surgical procedures, remedies and restoration. She stated she was grateful to obtain useful suggestions and recommendation from different survivors in her community and was “equally awestruck” by the knowledge on prevention she realized about solely after the very fact.

At present, she is wholesome and cancer-free, however she knew she needed to pay it ahead by sharing data and simplifying the buying expertise for different ladies.

Virginia Carnesale

Virginia Carnesale

Her web site,, gives style attire and necessities; clear magnificence; unhazardous cleansing provides; house items and presents. Choices embody front-closure pajamas; tops and bras for post-surgical restoration; head wraps; hats; scarves; luggage; swimwear; activewear; loungewear; lingerie, and skincare options wanted for chemotherapy and radiation.

Among the many manufacturers listed are Alexa Leigh, Cosabella, Faherty, Stable & Striped, State Baggage, Supergoop and Terez. Stage additionally showcases rising survivor-led manufacturers equivalent to AnaOno, Everviolet, Mali + Lili, StyleEsteem Wardrobe and The Cleaner Soul. Carnesale stated quickly sufferers will be capable to create their very own registry of merchandise to ship to household and pals.

Stage donates 5 p.c of its annual web proceeds to charitable organizations that provide grants and supportive providers, together with monetary help, fertility preservation and built-in wellness-based therapies and help to breast and ovarian most cancers sufferers.

Most lately, Carnesale served because the interim chief advertising officer for Jaanuu, which sells scrubs, masks and equipment for medical professionals. Earlier, she served as vice chairman of promoting at The Gilt Groupe and director of strategic planning for U.S. retail at Nike. She additionally held positions at Bebe Shops and Hole Inc.

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Carnesale cited statistics indicating that within the U.S., one in eight ladies will battle breast most cancers of their lives. With 85 p.c of recognized circumstances occurring in ladies with no household historical past of breast most cancers, the information usually comes as a shock, she stated. Whereas typical medication treats the illness, Carnesale believes further help is crucial to advertise a girl’s total wellness, each bodily and mentally.

“The life-saving surgical procedures, remedies and unintended effects will be powerful on a girl’s self worth,” stated Carnesale. “I created Stage to be a supply of inspiration, calm and confidence, peppered with somewhat sass and levity to ladies strolling this street — and for others to learn to help her within the methods she wants it most.”

A page from the Stage website,

A web page from the Stage web site,

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