UW research: Hashish advertising designed to attraction to teenagers, youngsters regardless of state rules | Prime Tales


MADISON (WKOW) — A research from the UW College of Drugs and Public Well being discovered that advertising for leisure hashish is disproportionately interesting to youngsters and teenagers regardless of state legal guidelines trying to ban it.

In keeping with a information launch from UW Well being spokesperson Emily Kumlien, social media advertising from hashish corporations options content material like memes and cartoon characters that children would discover interesting. UW pediatrics professor Dr. Megan Moreno stated that hashish corporations usually violate on-line advertising rules and pointers, with no system to make sure compliance with rules.

“Some hashish corporations generated dozens of social media posts per day, and there’s no present system in place to observe or implement these rules on this scale. Nonetheless, it was stunning to see how the presence of pointers made a distinction between states,” Moreno stated within the launch.

Even in Washington state, the place the sale and consumption of leisure hashish is authorized, displaying branded merchandise on-line is banned by state rules. Nonetheless, the research discovered that 1 in 100 of social media posts from corporations in Washington had that sort of content material.

Moreno stated that these corporations work to attraction to youngsters regardless of these rules, and inspired dad and mom to speak to their youngsters about these adverts, and inspired extra infrastructure to implement the rules already in place.

“It can be crucial for them to know that the restrictions and necessities for a way hashish corporations use social media are significant,” Moreno stated within the launch. “Steps to make these guidelines extra impactful embody having monitoring techniques in place and designating penalties for violations of those restrictions and necessities.”

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The research stated a possible answer is banning hashish corporations from social media altogether.