TikTok video descriptions now have a 2,200 personality restrict

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TikTok video descriptions, as soon as restricted to 300 characters, have now been up to date to two,200 characters.

What this implies. The replace was once first spotted by way of social media marketing consultant Matta Navarra on Twitter, who posted that the brand new personality restrict allowed customers to specific extra information about their content material, generate extra engagement, and make their movies extra searchable.

Early reactions. Some folks on Twitter aren’t too delighted with the replace. Ash-win Fern-&-es posting “However no person actually reads the outline there. Can be useful for some so as to add extra hashtags even though.” Grady Hopper says “I don’t get why this issues 95% of the general public’s perspectives most certainly come from fyp now not seek.” FYP is TikTok’s “For You” Web page, the place they display customers ideas of accounts to observe and movies to look at.

TikTok, the brand new Google. Regardless that the overall response here’s “meh,” some folks see the worth in longer captions for optimizing search engine optimization. According to tweets announcing that no person reads the descriptions, Rhayven J says “Despite the fact that they don’t, the set of rules will. If other people know search engine optimization, then this can be a large recreation changer.”

TikTok is understood for looking to change Google seek amongst its Gen Z customers. This newest replace is usually a step in that route.

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Why we care. In case you’re the use of TikTok as a part of your social or advert technique, have your copywriters on standby and benefit from the brand new 2,200 personality restrict. Don’t put out of your mind to stay search engine optimization and Useful Content material very best practices in thoughts when developing your new captions


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Nicole Farley is an editor for Seek Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in virtual advertising and marketing, an MBA and a penchant for true crime, podcasts, trip, and snacks.