The 5 Largest Media And Leisure Know-how Traits In 2022


The media and leisure trade is pushed by expertise. This consists of every little thing from cutting-edge particular results developed for films (after which adopted throughout different industries) to streaming media, digital actuality gaming, and new supply channels for information, music, and promoting.

In the course of the pandemic, even the few remaining shops for leisure which have remained analog – like music concert events and theatre – moved into the digital area. Whereas 2022 will (hopefully) see us returning to spending extra outing of the home, creators and producers who wish to keep the elevated attain they developed are more likely to proceed to drive innovation on this subject.

So right here’s my overview of a number of the most essential tendencies that can influence the way in which we devour media and digital leisure over the following 12 months. Please observe that this text doesn’t cowl tendencies in gaming which, though technically counting as leisure, will probably be lined in an upcoming piece.

Synthetic intelligence

Synthetic intelligence (AI) will proceed to have a transformative influence all through the media trade. Inside this trade, its three most essential features will probably be advice, voice recognition and media automation. For the reason that arrival of Netflix and streaming providers have upended the way in which we uncover and devour leisure media, each supplier has invested in advice expertise with a view to extra effectively and precisely floor content material with audiences that can discover it useful. Netflix has mentioned that 80% of its content material supply is achieved via advice, and it, in addition to all different streaming suppliers, will probably be competing to enhance on this rating all through 2022.

Likewise, media corporations will proceed to try to create an increasing number of helpful and correct voice recognition methods. Voice is more and more turning into the way in which that audiences choose to speak with providers, which is able to turn out to be higher at utilizing pure language algorithms to grasp what we would like from them.

AI can also be utilized in content material automation, for instance, to generate snippets of flicks or music which are most probably to enchantment to us to be used in previews and thumbnails. So if a service is aware of that we are likely to gravitate in direction of romance, then once we preview a film that accommodates motion and romance parts, we’re extra more likely to see snippets of scenes that includes romantic parts.

The metaverse

Digital occasions, performances, and exhibits have all grown in reputation whereas a lot of society has been locked down or restricted in how typically we are able to go away our properties. This heralded the emergence of the metaverse – on-line, persistent, and interconnected digital environments the place we are able to meet to socialize, work, and, in fact, be entertained! Metaverse performances reminiscent of concert events by Ariana Grande and Bruno Mars that occurred final yr inside the net sport Fortnite are only a glimpse of what’s to return. Whereas the metaverse might not be fairly attain Prepared Participant One ranges of sophistication by 2022, it’s going to be more and more turn out to be the venue the place we share leisure experiences with mates from the consolation of our properties. Streaming providers together with Hulu and Disney Plus already embody “watch social gathering” features that allow you to share film time with teams of mates, wherever you might be on the planet. Nonetheless, in addition to new collaborative methods to expertise outdated leisure varieties like films and music inside on-line environments, the metaverse will make completely new types of leisure a actuality, reminiscent of exploring digital environments – Disney have introduced plans to create a metaverse theme park, for instance.


Non-fungible tokens – blockchain-dwelling certificates used to file the possession of digital belongings and allow “distinctive” digital content material – are controversial however undeniably revolutionary. And the media and leisure trade is actually not proof against their doubtlessly transformative influence. Whereas we have now principally seen them used to allow the sale of digital paintings, we’ll more and more see them used for every little thing from IP administration to promoting content material primarily based on exhibits. Rick and Morty creator Dan Harmon’s new present, Krapopolis, is alleged to be curated completely on blochchain and can characteristic its personal market for buying and selling NFTs primarily based on the present. NFTs even have the potential to influence the way in which artists and stars construct relationships with their followers by enabling them to launch unique collections that may be collected when followers work together digitally with their idols, a lot the identical manner that autographs are used to file real-world encounters!

Social media 2.0

Social media is consistently evolving – how many individuals studying this nonetheless replace their Myspace web page? Fb continues to be the most important social community by some margin, however all through 2022 will proceed to shed customers, notably youthful ones, to newer rivals, as they proceed to be drawn in direction of “the following large factor.” Social media 2.0 may be considered being outlined by a need to beat a number of the detrimental elements recognized inside “conventional” social media. This consists of information and privateness considerations, id theft, the dissemination of misinformation and pretend information, and the alternatives it creates for trolling and bullying habits. Social media 2.0 additionally encapsulates the idea that the way in which we devour conventional media from networks reminiscent of CNN and Fox Information is quickly altering. Nowadays, it is more and more probably that content material from these producers will probably be consumed in bite-sized type via platforms like Youtube or shared throughout Twitter and TikTok, the place it may be mentioned and rated somewhat than simply passively consumed. This, in flip, is prompting a shift in the way in which such content material is being created – with added emphasis on content material that may be packaged into bite-sized, shareable chunks.

The creator financial system

Lastly, conventional, mainstream, and mass-market types of media and leisure will proceed to lose floor to the extra personalised, area of interest, and community-driven media generally known as the creator financial system. Mainstream media shops will try to emulate the strategies of platforms like YouTube, TikTok, and Twitch by positioning their stars and celebrities as “influencers” and constructing extra community-generated content material into their output. Quick-form movies and creator-driven platforms will develop in reputation, notably ones that permit audiences to develop private relationships and connections with their favourite creators and influencers. The sum of money paid to creators by way of the Patreon platform doubled from $1 billion in 2020 to $2 billion in 2021, and that development is more likely to proceed into 2022. It is a signal that audiences are rising more and more snug with the thought of bypassing networks and platforms with a view to join straight with their favorites.  

To remain on prime of those and different tendencies, join my publication, and take a look at my books ‘Tech Traits in Apply’ and ‘Enterprise Traits in Apply.’

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