Smartphone gross sales present first progress since 2017 in new Counterpoint Analysis report


Based on new findings from Counterpoint Analysis, the worldwide smartphone market confirmed its first progress within the final 5 years. 

The corporate’s 2021 Market Monitor report tracked a complete of 1.39 billion shipments in 2021. This represented a year-over-year soar of 4%, marking the primary constructive motion in annual shipments since 2017. 

Based on Counterpoint, the spectacular soar was largely resulting from gross sales generated by the 2020 introduction of

Apple’s iPhone 12

 which bled into 2021, in addition to robust showings for 2021’s Black Friday and vacation season promotions within the US. India additionally confirmed robust progress in smartphone substitute purchases, thanks to higher availability of inventory and financing choices for mid to high-tier smartphones, Counterpoint stated. 

China, in the meantime, continued to indicate declining smartphone gross sales resulting from provide chain points and part shortages constricting shipments there. Counterpoint Senior Analyst Harmeet Singh Walia famous that “the market restoration might have been even higher if not for the part shortages that impacted a lot of the second half of 2021.” 

Walia additionally praised the “main manufacturers” for weathering ongoing part shortages “comparatively higher” than smaller producers, permitting them to achieve market share throughout these attempting instances. 

In the marketplace share entrance, Samsung gained 6% over its 2020 whole, shifting 271 million models through the 12 months and sustaining its international lead. Apple got here in second place with 237.8 million models shipped, displaying a formidable 18% soar over 2020 gross sales. Xiaomi achieved essentially the most progress of any firm in 2021, including 31% with 190.4 million models moved. In the meantime, OPPO (together with OnePlus) and Vivo accounted for fourth and fifth, with 143.2 million and 131.3 million models moved, respectively. 

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Different notable actions through the 12 months got here from Motorola, which Counterpoint stated took benefit of LG’s exit from the smartphone recreation to achieve floor on the sub-$300 market, and realme, which broke into the highest 5 Android OEMs globally for the primary time on the power of its first 5G choices.