Samsung’s Harman acquires German automotive tech agency Apostera

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Samsung Electronics on Friday stated its subsidiary Harman Worldwide purchased a complete stake in German automotive software program agency Apostera to increase its enterprise within the augmented actuality and mobility expertise sector.

Munich-based Apostera, based in 2017, is specialised in software program options for augmented actuality and blended actuality, Samsung stated, including that the deal will assist strengthen linked automotive options supplier Harman’s automotive product portfolio.

Samsung Electronics didn’t disclose the monetary phrases of the deal.

Mixed with Harman’s digital cockpit product choices, Apostera’s applied sciences are anticipated to slim the hole between the bodily and digital worlds, Samsung stated.

“Harman is devoted to delivering in-car experiences with the pace and suppleness of client expertise along with the reliability and efficiency of automotive grade options,” Christian Sobottka, president of Harman’s automotive division, stated in an announcement.

“By seamlessly mixing AR with the bodily surroundings, Apostera’s blended actuality resolution furthers this aim, reworking any show within the automotive right into a richly contextual expertise.”

Samsung, the world’s largest reminiscence chip and smartphone vendor, accomplished its acquisition of Harman for $8 billion in March 2017 to increase into the quickly rising in-vehicle electronics market, stories Yonhap information company.

On the Client Electronics Present (CES) 2022 final month, Samsung stated it had been wanting onerous for subsequent acquisition targets to be able to present differentiated merchandise for its clients and additional increase its enterprise.

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