Samsung and Apple dominated the smartphone market in 2021


Regardless of the provision chain points final yr, the smartphone market managed to develop year-over-year, in keeping with a pair of stories from Counterpoint Analysis and Omdia. The general winners of the market had been the same old duo of Apple and Samsung, the stories famous, with Samsung popping out forward in 2021 general whereas Apple dominated within the final three months of the yr.

Who received and who got here in second will depend on a matter of perspective. Trying on the market as a complete yearly, each Samsung and Apple got here out on prime with 271 million items and 238 million items offered, respectively. Towards the tip of the yr, the iPhone dominated with 87 million merchandise offered. Whereas Samsung’s 67 million to 69 million items for that very same interval isn’t shabby, the iPhone 13’s worth distinction over one thing like, say — the Galaxy A52 — signifies that Apple would have benefited extra even when the pair had offered near the identical numbers.

The Samsung Galaxy A52 5G smartphone.
Andy Boxall/Digital Traits

“With the discharge of the iPhone 13 collection, the general iPhone ASP [average selling price] in 4Q is anticipated to exceed $1,000 for the primary time. This resulted in the next progress charge in income in comparison with the variety of items,” mentioned Jusy Hong, senior supervisor at Omdia.

Although Samsung didn’t have the identical mixture of premium merchandise as Apple did, Counterpoint says that the corporate’s foldables did do nicely within the high-end market, and so they’ll seemingly go a great distance in making foldables a extra mainstream product than they’re now.

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Apple and Samsung weren’t the one ones with good years. Xiaomi is the bronze medalist, selecting up 190 million gross sales as a complete in 2021 regardless of not even being offered within the U.S. Honor has additionally seen a world resurgence and now sits among the many prime 10 smartphone makers after its divorce from Huawei. The corporate has come again robust with telephones just like the Honor 50 and 50 Professional, and even intends to dip into foldables. It offered 40 million items in 2021. Motorola continues to see progress within the U.S.’s sub-$300 market because of LG’s absence, whereas additionally increasing in Latin America and Europe with a spread of telephones that includes good specs.

It’s price noting that a number of what restricted the marketplace for Android telephones had been provide points exacerbated by the pandemic. We noticed merchandise just like the Google Pixel 5a and Samsung Galaxy S21 Fan Version pushed to later or restricted launches, and that’s for 2 giant corporations with fairly deep pockets. Analysts consider the worst is previous for now, with progress coming in 2022.

“2021 was a tricky yr, with element shortages including additional strain to a market battling with lingering COVID-19 points. Nonetheless, the world is slowly getting on prime of the pandemic, regardless of the specter of a resurgence in the direction of the tip of final yr, and with provide points hopefully coming to an finish in the direction of the center of this yr, there may be purpose to be optimistic for good progress in 2022 as a complete,” Counterpoint Analysis Director Jan Stryjak mentioned.

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