LOS ANGELES, Feb. 3, 2022 /PRNewswire/ — Ruby Ribbon, the social commerce-driven girls’s intimates, shapewear, swimwear and athleisure firm, introduced at this time the appointment of Dana Lengthy as their new Chief Advertising and marketing Officer.
All through her profession, Dana Lengthy has established herself as a International Model and Digital Advertising and marketing Professional with expertise working for quite a lot of startups and Fortune 500 firms seeking to develop their enterprise by omni-channel and on-line advertising by owned, earned, and paid media methods.
Previous to becoming a member of Ruby Ribbon, Dana led the International Model and Digital Advertising and marketing Groups for The Walt Disney Firm for seven years the place she labored on their International Model Advertising and marketing and Product Improvement groups for his or her Interactive Division. She additionally created the International Digital Middle of Excellence for Mattel, inc. the place she supplied data and experience in eCommerce efficiency advertising, digital content material creation, social media advertising and created a digital analytics division. Dana additionally spearheaded the West Coast Digital & Influencer Observe for Golin, an Interpublic Group Company. As her entry into the Social Promoting sphere, Lengthy spent three years at JAFRA Cosmetics Worldwide, as their International Head of Digital Advertising and marketing, Technique, and Communications at their headquarters in Westlake Village, California.
Lengthy stated, “I am so thrilled to hitch the proficient workforce at Ruby Ribbon and work alongside like-minded people who’re striving to supply prime quality merchandise empowering entrepreneurial enterprise alternatives for girls across the nation. I sit up for working with the workforce and our group of girls Stylists to share all that Ruby Ribbon has to supply.”
When she will not be creating advertising methods for Ruby Ribbon, Dana additionally serves as an advisory board member for Costume for Success, a non-profit devoted to offering girls with skilled recommendation and acceptable apparel to assist them succeed within the office.
“Dana brings a wealth of world model and digital advertising experience that’s strategic to the corporate, as we proceed to guide in our quickly evolving channel,” stated Ruby Ribbon CEO Clint McKinlay. “Her career-long dedication to creating empowering progress and earnings alternatives for girls serves as an encouraging reminder to our Stylist community that their very own success is all the time achievable.”
About Ruby Ribbon
Launched in 2012, Ruby Ribbon is an revolutionary, social commerce-driven girls’s intimates, shapewear and athleisure firm providing consolation, fashion and confidence for girls of all sizes and styles. From the beginning, Ruby Ribbon’s mission has been to assist and empower girls by providing merchandise that make them really feel good and by creating alternatives for girls to develop their very own entrepreneurial companies and assist one another by a body-positive group. For extra data, please go to rubyribbon.com.
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SOURCE Ruby Ribbon