LOS ANGELES, Feb. 3, 2022 /PRNewswire/ — Ruby Ribbon, the social commerce-driven girls’s intimates, shapewear, swimwear and athleisure firm, introduced immediately the appointment of Dana Lengthy as their new Chief Advertising Officer.
All through her profession, Dana Lengthy has established herself as a World Model and Digital Advertising Knowledgeable with expertise working for a wide range of startups and Fortune 500 corporations seeking to develop their enterprise by means of omni-channel and on-line advertising and marketing by means of owned, earned, and paid media methods.
Previous to becoming a member of Ruby Ribbon, Dana led the World Model and Digital Advertising Groups for The Walt Disney Firm for seven years the place she labored on their World Model Advertising and Product Improvement groups for his or her Interactive Division. She additionally created the World Digital Middle of Excellence for Mattel, inc. the place she offered data and experience in eCommerce efficiency advertising and marketing, digital content material creation, social media advertising and marketing and created a digital analytics division. Dana additionally spearheaded the West Coast Digital & Influencer Follow for Golin, an Interpublic Group Company. As her entry into the Social Promoting sphere, Lengthy spent three years at JAFRA Cosmetics Worldwide, as their World Head of Digital Advertising, Technique, and Communications at their headquarters in Westlake Village, California.
Lengthy mentioned, “I am so thrilled to affix the proficient crew at Ruby Ribbon and work alongside like-minded people who’re striving to offer top quality merchandise empowering entrepreneurial enterprise alternatives for ladies across the nation. I sit up for working with the crew and our neighborhood of girls Stylists to share all that Ruby Ribbon has to supply.”
When she will not be growing advertising and marketing methods for Ruby Ribbon, Dana additionally serves as an advisory board member for Gown for Success, a non-profit devoted to offering girls with skilled recommendation and applicable apparel to assist them succeed within the office.
“Dana brings a wealth of worldwide model and digital advertising and marketing experience that’s strategic to the corporate, as we proceed to steer in our quickly evolving channel,” mentioned Ruby Ribbon CEO Clint McKinlay. “Her career-long dedication to creating empowering development and earnings alternatives for ladies serves as an encouraging reminder to our Stylist community that their very own success is all the time achievable.”
About Ruby Ribbon
Launched in 2012, Ruby Ribbon is an modern, social commerce-driven girls’s intimates, shapewear and athleisure firm providing consolation, type and confidence for ladies of all sizes and styles. From the beginning, Ruby Ribbon’s mission has been to help and empower girls by providing merchandise that make them really feel good and by creating alternatives for ladies to develop their very own entrepreneurial companies and help one another by means of a body-positive neighborhood. For extra info, please go to rubyribbon.com.
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SOURCE Ruby Ribbon