New Enterprise Partnership Between Otsuka Pharmaceutical and Digital Well being VR Know-how Developer Jolly Good


TOKYO, Feb. 1, 2022 /PRNewswire/ — With the purpose of constructing a regional cooperative psychological well being platform, Jolly Good Inc. (Chuo-ku, Tokyo; CEO: Kensuke Joji) and Otsuka Pharmaceutical Co., Ltd. (Chiyoda-ku, Tokyo; President and Consultant Director: Makoto Inoue) have signed an settlement for unique product joint growth and gross sales in Japan for a social talent coaching VR (“SST VR”) enterprise. If together with a 300 millon yen upfront cost from Otsuka Pharmaceutical to Jolly Good, in addition to growth value reimbursement and royalties, the deal is value 5 billion yen.

Reviews(*1) have cited the mixed use of pharmacotherapy and SST as a psychotherapeutic methodology that reduces psychological dysfunction recurrence charges, and Jolly Good’s immersive SST VR is predicted to assist sufferers focus higher and enhance effectiveness. Dr. Ayako Kanie, a psychiatric specialist and senior medical supervisor, will probably be content material manufacturing supervisor for Jolly Good’s VR enterprise.


This settlement, which establishes a partnership between superior VR video expertise maker Jolly Good and Otsuka Pharmaceutical, which has an in depth data, expertise base, and community in psychiatry, will facilitate the event of an SST that makes use of VR for a wide range of psychological problems and the creation of latest platforms going ahead. Jolly Good has already deployed SST VR for developmental problems at over 200 hospitals, clinics, welfare assist facilities, and different such services throughout Japan.

By this enterprise, Jolly Good will present the mandatory VR goggles and pill gadgets and can produce SST VR content material for a variety of situations along side Otsuka Pharmaceutical.  Otsuka Pharmaceutical will compensate Jolly Good for gross sales actions geared toward healthcare services and can pay Jolly Good sales-based royalties. This partnership is Otsuka Pharmaceutical’s first enterprise partnership in mental well being trade utilizing VR. The 2 firms purpose to construct Japan’s largest VR enterprise within the subject of healthcare for psychological problems.

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*1: Hogarty GE et al.: Arch Gen Psychiatry 43: 633-642, 1986

Dr. Ayako Kanie, Senior Medical Supervisor, Jolly Good Inc.

Together with suppressing signs, “self-actualization past remedy” is turning into a further purpose of remedy for treating psychological problems corresponding to schizophrenia.  At the moment there’s a critical scarcity of people that have the social talent coaching and different attributes mandatory to offer “psychosocial remedy.”

Our VR content material growth advantages from in depth involvement by psychiatrists in product design and goals to enhance on and develop alternatives to offer psychosocial remedy in keeping with medical idea. VR permits sufferers to observe in a nearly-real surroundings and can put together them for fulfillment in real-life conditions.  This pursuit will pave the way in which to enabling anybody to accumulate psychosocial abilities.

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Kensuke Joji, CEO, Jolly Good

The high-precision medical VR system being developed by Jolly Good has been extremely regarded in quite a few fields within the healthcare trade, together with coaching for medical workers, affected person rehabilitation, and social rehabilitation coaching for these with disabilities or psychological problems.  
This partnership will see the convergence of Otsuka Pharmaceutical’s in depth expertise and gross sales community, enabling the enhancement and growth of our SST VR. It provides me a fantastic sense of pleasure and mission that we’ll be working with regional cooperative platforms nationwide to assist the social rehabilitation of individuals affected by psychological problems.  By this partnership, Jolly Good will develop a social contribution platform powered by VR expertise whereas additional increasing its enterprise.

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Makoto Inoue, President and Consultant Director, Otsuka Pharmaceutical

Otsuka Pharmaceutical conducts its world prescription drugs enterprise to deal with psychological and neurological problems, a key focus for the corporate.  Lately, technological developments have seen a rising significance positioned not simply medicines but additionally on assist for each day residing, which incorporates every little thing from prevention to caregiving.  Together with placing to make use of digital applied sciences that can go into the creation of a brand new enterprise mannequin, we are going to work with Jolly Good, which helps healthcare by way of state-of-the-art VR video applied sciences, to construct a platform for facilitating social rehabilitation amongst these affected by psychological or neurological problems.

Guided by our company philosophy of “Otsuka-people creating new merchandise for higher well being worldwide,” Otsuka Pharmaceutical develops diversified companies as a complete healthcare firm with a deal with two core companies. These are the Pharmaceutical Enterprise, which focuses on the analysis and therapy of illness, and the Nutraceutical Enterprise, which helps the upkeep and enchancment of day-to-day well being.

Jolly Good is a medical expertise firm that develops high-precision VR options and AI-based medical and welfare companies that analyze person habits within the VR house. Utilizing applied sciences corresponding to VR and AI, we’re accelerating human development and social rehabilitation in medical schooling, assist for individuals with disabilities, therapy of psychological sickness, and so forth, in addition to creating companies to assist the evolution of medical care and discovering goal in life, in collaboration with varied analysis establishments and firms.

Jolly Good is looking for enterprise companions to assist develop, analysis, and promote digital therapies collectively within the areas of psychological sickness and lifestyle-related ailments.

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SOURCE Jolly Good