Link building are the foundation of your site’s SEO. They are what bring Google’s crawlers to your content and ultimately determine whether or not you rank high in search results. A well-planned link building strategy is crucial to any website, but especially for smaller businesses that can’t afford expensive marketing campaigns or even hiring an in-house SEO expert. In this post, we’ll walk through everything you need to know about link building from start to finish: from how it works, how much it costs, when it should start, how often you should do it, and more!
What is link building?
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Link building is the process of attracting links to your website. Links are a powerful ranking factor, and they’re important for SEO. Links can help you build relationships with other websites, which can lead to more traffic for your site.
Why does link building matter?
Links are the currency of the web. They’re what Google uses to understand what your content is about, and they’re also how you tell search engines that you are related to other sites.
When someone links to one of your pages on their site (or when someone else links back), that’s called a “link.” When there are lots of these links pointing at your site from different places on the web, it shows Google that people think highly enough about what you have written or created for them to link back–and this helps boost your rankings in search results!
When does link building start?
Before you start building links, it’s important to have a plan in place. This will help you avoid getting lost and wasting time on ineffective strategies. Here are some questions to ask yourself:
- What do I want to achieve with my link building? If you’re trying to increase traffic from search engines or improve your rankings in SERPs (search engine results pages), then it’s important that the links’ anchor text reflects those goals. If instead, your goal is simply brand awareness or reputation management–for example if one of your competitors has been leaving negative reviews about your business online–you may not need any specific anchor text at all!
- Who is my target audience for this content/service/product? This question goes hand-in-hand with knowing what kind of content we should create; if our target audience isn’t interested in learning more about SEO best practices then no matter how many times we mention “Google Analytics” they won’t click through on those links anyway!
How do you build links for SEO?
There are many ways to build links for SEO. Some of the most effective are:
- Social media. If your brand has a presence on social media, use it! The more followers and engagement you have, the better off you’ll be when it comes time to get people talking about what you do and sharing information about your business. You can also use Facebook, Twitter and Instagram ads as well as promoted posts (on Facebook) to boost visibility of certain content or products if needed.
- Guest posts/guest contributors (for example on Medium). This is one of my favorite ways because it gives me an opportunity not only share my expertise but also learn from others who have something valuable to add too! In addition I enjoy getting exposure through repurposing these articles into blog posts later down the road which helps with traffic generation over time since Google loves fresh content so much 🙂
- Creating high quality content that provides value for both readers/viewers in addition to other sites where they could potentially link back if interested enough – this includes infographics (which may require some research beforehand), videos etc…
How do you ask for links?
There are a number of ways you can ask for links. The best approach depends on your audience, but here are some general rules:
- Write a blog post and include the link in the body of your post (not just as a footnote).
- Send an email that contains information relevant to the reader, with a link back to your site at the end of it.
- Tweet about an event or news story and include your link in one or more tweets from that day (don’t overdo it).
Asking for links doesn’t have to be hard–just make sure you’re providing value first!
You can use different tactics to attract more links.
Link building is a process of attracting links to your site. The more links you have, the easier it is for Google to rank your site higher in search results.
There are many tactics that can help you build backlinks:
- Social media – Facebook, Twitter and other social networks are great places to connect with people who might be interested in what you have to offer or share content which they find valuable. A lot of these platforms also allow users to share URLs through their profiles which means if someone clicks through one of these shared links then it will count as a backlink for your website!
- Content marketing – Producing high quality content such as blog posts or white papers will attract links from other sites because they want their readers/viewers/listeners to read this great article too! Make sure though that whatever type of content creation strategy you decide upon doesn’t just involve asking others “Hey could we link back?” because Google will penalize those websites (and blacklist them) when found out doing so regularly
If you’re just starting out with link building, we can help you get started. If you want more information about how to link building quality for your website or blog, check out our site!
