Harman acquires German auto tech startup Apostera

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Harman’s digital cockpit

Samsung Electronics stated Friday its subsidiary Harman, the US automotive options maker, has acquired German auto tech startup Apostera to bolster its management within the burgeoning linked automobile expertise market.

With the newest deal, Harman goals to additional variety its automotive product choices utilizing Apostera’s specialty in augmented actuality and blended actuality software program options.

Established in 2017, the Munich-based Apostera provides AR options for automotive head-up shows and navigations that assist enhance automobile features and driver expertise general.

“Harman is devoted to delivering in-car experiences with the velocity and suppleness of shopper expertise along with the reliability and efficiency of automotive-grade options,” stated Christian Sobottka, Harman’s automotive division president.

“By seamlessly mixing AR with the bodily atmosphere, Apostera’s blended actuality resolution furthers this aim, reworking any show within the automobile right into a richly contextual expertise.”

The Korean tech big acquired Harman in 2017 in a deal value $8 billion. For the reason that acquisition, the agency has seen beautiful development.

Regardless of chip shortages and logistics disaster, the agency final 12 months posted a document 600 billion received ($500 million) in working earnings, virtually double the figures earlier than the COVID-19 pandemic.

Samsung additionally supplied a rosy outlook for Harman that has provided digital cockpit options to a slew of carmakers, together with Mercedes-Benz and BMW, as in-cabin expertise is anticipated to change into a vital a part of future mobility like autonomous driving.

Harman additionally goals to additional strengthen its management in automotive audio options. Genesis’ newest luxurious EV GV 60 and premium sedan G90 are outfitted with high-end sound methods from Harman’s Bang & Olufesen.

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By Lee Ji-yoon ([email protected])