Bike insurance coverage firm Laka companions with Decathlon to discourage thieves with new related tech resolution – Group


Bicycle insurance coverage firm Laka has partnered with sports activities retailer Decathlon to supply a tech-driven insurance coverage providing for purchasers.

The announcement follows Laka’s current $12million Collection A funding spherical that may assist speed up development and additional construct its tech capabilities, with a concentrate on introducing deeper API and e-commerce integration choices for Europe-wide companions.

In response to bike theft monitor Protected, 22,593 folks reported their electrical bikes stolen final 12 months within the Netherlands. The partnership between Laka and Decathlon units out to beat the bike thieves by launching an anti-theft system throughout Decathlon’s new related electrical bikes.

The anti-theft system, developed by AXA Safety based mostly within the Netherlands, permits prospects to attach their bike and smartphone to supply them with the exact location of their bike through a hidden GPS chip. Bike homeowners might be notified when a 3rd particular person touches their bike, or when it’s transferring with out their data.

Moreover, when protected with Laka insurance coverage, the GPS monitoring performance permits a stolen bike to be tracked and recovered by a specialist restoration firm. If they’ll’t discover it shortly, Laka will present a full bike substitute to prospects.

Laka is now accessible on Decathlon related e-bikes within the Netherlands and Belgium, with different European nations to observe.

Tobias Taupitz, Laka CEO, stated: “Laka are proud to supply progressive tech options to business and retail companions, and we’re thrilled to accomplice with a number one worldwide model who’re so intently aligned with our tech and customer-first mannequin.

“Working with a tech-savvy accomplice like Decathlon not solely ensures that prospects have entry to a market-leading and absolute best value product, however collectively we will help prospects absolutely take pleasure in their bike, and make their lives much less painful by caring for the unhealthy stuff and deterring bike thieves.”

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Eric Bastin, Decathlon city biking product supervisor, added: “Laka has carried out very nicely since its debut within the UK, shortly turning into the popular insurer for British cyclists, and now increasing throughout Europe. They’ve made their model cool with a contemporary digital strategy based mostly on transparency and proximity with their prospects.

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“Working with the Laka staff on this venture has been an actual pleasure and I’m very joyful to affiliate them with the launch of this primary related Decathlon bike, which can hopefully make biking a very sustainable technique of transport in our cities.”

For additional details about Laka, go to Laka BE at or Laka NL at For additional Decathlon related e-bike info, go to right here.