Alumnus’ Firm Tops $1 Billion in Gross sales, Acknowledged Amongst Quickest Rising in Tech


A cellular commerce firm co-founded by alumnus Henry Shi (OMSCS 14) has been acknowledged as one of many quickest rising tech firms in North America.

SnapCommerce ranked because the No. 5 quickest rising expertise firm in North America by the Deloitte Quick 500 for 2021. The corporate has greater than 20 million customers, $1 billion in gross sales, and grew by greater than 32,000% between 2017 and 2021.

Shi and his co-founder Hussein Fazal launched the corporate in 2016 as SnapTravel whereas Shi was working at Google and enrolled in Georgia Tech’s On-line Grasp of Science in Laptop Science (OMSCS) program.

The SnapTravel cellular app service used AI-driven chatbot journey brokers to seek out and ebook discounted resorts and flights for its clients. From there, the corporate rapidly advanced past journey with a broader e-commerce providing and fee capabilities.

At first, Shi says that their clients have been folks that wanted to economize, not as a result of they wish to, however as a result of $5 or $10 for them might be the distinction between taking a visit or not.

SnapCommerce co-founders Hussein Fazal (left) and Henry Shi.

“Our mission is to offer entry so folks can get pleasure from extra of what life has to supply no matter revenue or circumstance,” says Shi. “We provide our clients a easy cellular expertise the place they will get reductions, construct credit score, and earn rewards, which you sometimes can’t get in case you have a decrease revenue.”  

As SnapCommerce, the corporate estimates that it has supplied its clients greater than $100 million in direct financial savings. Shi attributes the corporate’s progress to fixing core buyer ache factors.

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“We’ve constructed a extremely robust providing that solves numerous ache factors for our clients by offering one thing of worth in a extra wise and inexpensive method,” Shi. “I feel that’s what OMSCS is just too. It’s one thing that’s extra useful in a way more accessible, inexpensive, and scalable method.”

To offer this worth for his or her clients, Shi says the corporate is very information pushed. It leverages tens of millions of market, product, and buyer information factors gathered every day to tell its algorithms. The corporate, which has raised greater than $100 million in investor capital, depends on these information streams in all facets of the enterprise.

“We’re tremendous information pushed when it comes to our resolution making, our analytics, at each degree of the corporate we take a look at the information. We be certain it’s sound, we iterate, after which we let the information resolve whether or not one thing is working or not.” Shi says.

Regardless of the Firm’s progress, Shi says it hasn’t been with out challenges.

SnapCommerce now has 150 workers, a lot of his time is spent managing, hiring, and delegating. “Plenty of my job is defining what success seems, understanding how we will obtain our objectives, and ensuring persons are entering into the appropriate route and that we’re all aligned.”

One other problem to the corporate’s persevering with success was the pandemic. Hit arduous initially, Shi says they have been decided to climate the storm and return to profitability.

“We continued to push ahead and managed to extend income and be worthwhile inside 60 days. This allowed us to get to the subsequent degree and to suppose a lot larger about what we may do and supply.”

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A part of considering larger for Shi consists of the opportunity of taking the corporate public. “It’s extraordinarily tough to foretell the market, so for now we’re specializing in being prepared when the time is correct by rising our firm and rising our influence,” says Shi.